Acura is the luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched on March 27, 1986, marketing luxury and performance automobiles. Acura sells cars in the United States, Canada, Mexico, Panama and Kuwait. The company has also previously sold cars in Mainland China, Hong Kong, Russia and Ukraine.
Origins of Acura
Acura was the first luxury division established by a Japanese automaker. The creation of Acura coincided with the introduction of a JDM Honda dealership sales channel -- Honda Clio -- which sold luxury vehicles, joining previously established Honda Verno, followed by Honda Primo the following year. In its first few years of existence, Acura was among the best-selling luxury marques in the U.S., outselling established brands such as BMW and Mercedes-Benz. Though sales were down in the mid-to-late 1990s, the brand experienced a revival in the early 2000s, due to drastic redesigns and the introduction of new models.
Revival of Acura
In the early 2000s, Acura introduced new models such as its first all-original SUV, the MDX, and two models which replaced the Integra coupe and sedan: the RSX and TSX, respectively. Type-S versions of the RSX, CL and TL were added to the brand's lineup during that decade.
The brand's 2005 RL flagship model introduced Super Handling All-Wheel Drive ™ (SH-AWD®), a torque-vectoring all-wheel drive system. The 2007 RDX, a crossover SUV, featured the first North American use of a turbocharged Honda engine. A second-generation NSX was launched in 2016 and features a twin-turbocharged mid-engine, a nine-speed dual-clutch transmission and Sport Hybrid SH-AWD®.
Acura Today & Tomorrow
Today, our Acura dealership near McAllen stands as a favorite destination for local drivers seeking the ultimate combination of performance and luxury. From our showroom to our Acura service center and everywhere in between, we're staffed by dedicated, helpful experts who care about your SUV, sedan or EV just as much as you do. Acura is not only continuing its legacy of precision performance, but enhancing it with every new release.
The new Acura lineup includes the MDX, RDX, Integra and TLX, with the all-electric ZDX coming soon to take charge of the future. No matter the Acura in San Juan you desire most, Acura of the Rio Grande Valley is ready to deliver an outstanding customer experience!